For DRYKORN’s “Dare to Dream” campaign, we developed a full CGI-based FOOH (Fake Out-of-Home) concept that blends digital visuals with physical environments.
The goal was to push the boundaries of classic fashion advertising and create something unexpected.
At the center of the campaign was a mixed-reality installation at Berlin’s KaDeWe – featuring hyperreal 3D animations that appeared to interact with the building itself.
All assets were tailored for digital platforms and optimized for maximum visual impact in motion.
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