MINI - John Cooper Works Commercial

For the launch of the new MINI John Cooper Works, we teamed up with MINI, Unknown Inc and Graupause to create a playful visual world that brings the car’s iconic Go-Kart feeling to life. Set against the backdrop of London’s cityscape, the CGI-crafted scene, mixed with real footage, blurs the line between reality and imagination – capturing the joy, agility, and urban spirit of MINI in a bold FOOH-style execution. Designed for both cinema and social media, the spot transforms raw performance into pure fun – with a wink of charm and a love for detail.

MINI - John Cooper Works Commercial

For the launch of the new MINI John Cooper Works, we teamed up with MINI, Unknown Inc and Graupause to create a playful visual world that brings the car’s iconic Go-Kart feeling to life. Set against the backdrop of London’s cityscape, the CGI-crafted scene, mixed with real footage, blurs the line between reality and imagination – capturing the joy, agility, and urban spirit of MINI in a bold FOOH-style execution. Designed for both cinema and social media, the spot transforms raw performance into pure fun – with a wink of charm and a love for detail.

Our role

Concept
3D Animation
3D Supervision
Compositing