Together with CIP, we created Visa’s presence in form of a installation point at the 2025 Sparkassentage through an immersive real-time installation that seamlessly fused design, technology, and interaction.
At the core of the experience was a 2.5 x 6 meter LED wall showcasing generative, ever-evolving animations that visually embodied Visa’s futuristic brand identity. Complementing this was an interactive table featuring custom RFID-tagged objects, enabling visitors to trigger thematic video content with a simple gesture. A depth sensor tracked visitor movement and dynamically adapted the visuals in real time, amplifying engagement. The main challenge was to integrate all digital elements harmoniously into the booth’s physical architecture—anchoring them precisely around the installation point, which required both technical precision and a nuanced understanding of brand-driven spatial experience.
Client
Our role
With
Together with CIP, we created Visa’s presence in form of a installation point at the 2025 Sparkassentage through an immersive real-time installation that seamlessly fused design, technology, and interaction.
At the core of the experience was a 2.5 x 6 meter LED wall showcasing generative, ever-evolving animations that visually embodied Visa’s futuristic brand identity. Complementing this was an interactive table featuring custom RFID-tagged objects, enabling visitors to trigger thematic video content with a simple gesture. A depth sensor tracked visitor movement and dynamically adapted the visuals in real time, amplifying engagement. The main challenge was to integrate all digital elements harmoniously into the booth’s physical architecture—anchoring them precisely around the installation point, which required both technical precision and a nuanced understanding of brand-driven spatial experience.
Client
With
Our role