For the ARMEDANGELS outerwear campaign we created a hero film for their sustainable TENCEL™ Lyocell windbreaker.
The goal was to not only showcase the jacket itself, but also to visually translate the material innovation behind it. Using simulation, material studies and environmental effects, we developed a visual language that connects nature, technology and performance.
Designed as a modular hero piece, the film allows campaign assets to scale across web, social and retail touchpoints.
For the ARMEDANGELS outerwear campaign we created a hero film for their sustainable TENCEL™ Lyocell windbreaker.
The goal was to not only showcase the jacket itself, but also to visually translate the material innovation behind it. Using simulation, material studies and environmental effects, we developed a visual language that connects nature, technology and performance.
Designed as a modular hero piece, the film allows campaign assets to scale across web, social and retail touchpoints.
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